Reaching out to customers has never been easier with modern social media. One of the toughest choices you have to make however is which networks to go with - get this decision wrong and you’re stuck preaching to the wrong crowd or producing the wrong kind of content to engage them. Each network has its own strengths and weaknesses, making them better for certain goals than others.
One of the biggest strengths of Facebook is reach. The sheer number of people using Facebook on a daily basis is unrivalled in social media. It’s not just numbers either; it’s the diversity of users that has so many organisations deciding to marketing on this platform. Plus, the targeting options available really let you hone in on your target audience.
A good place to promote/test content with strong headlines, Twitter is a completely different platform to Facebook. This year Twitter changed its iOS app category from ‘social networking’ to ‘news’ – and that says a lot. You don’t get anywhere near the kind of (potential) reach that comes with Facebook, or similarly impressive targeting features. However, Twitter brings some of its own unique strengths.
Even though Twitter is a great B2B platform, LinkedIn still rules the roost in social B2B. However, LinkedIn is not a place to try and sell products or services. It’s a place to genuinely connect with people on a professional level – but that doesn’t mean you can’t generate leads. Linkedin can be described as a virtual networking platform.
YouTube isn’t just a social network, it’s the second most widely used search engine around the world. You can create brand channels to host all of your videos, YouTube advertising is very cost effective and your posts will rank in Google organic search.
Instagram's user base has sky-rocketed, and it boasts some of the most impressive engagements stats. More than 90% of users are under 35 and love being able to instantly upload smartphone snaps. The typical users are younger than those who use Facebook. If you’re looking to connect with a young audience with visual content, Instagram is the preferred platform.
Although technically not a social media platform, regular email newsletters are a great way to keep your customers engaged and informed. Adding a sign-up form to your site is a great way to collect new contacts - engage with them through regular newsletters and convert a contact into a client.